From the previous post, we said you never know until
you try the Fire Phone, but how will we get customers to buy it?
We are going to promote the Fire Phone by:
- Free Prime membership for 1 year (or for Prime members, they get additional 1 year of Prime membership at no additional cost)
- Customization - engravings (names, simple message, logos, etc.)
- The first 10,000 customers will receive a $50 Amazon gift card!!
- Fire points - earn up to 5% off your purchases from Fire Phone
- Amazon coins - For a limited time (a $10 value) for apps, games, and in-app purchases.
- Advertisement - magazines, flyers, TV commercials, in store advertising light box, Facebook, Twitter, newspapers, posters
Not only can you get a year of free Prime membership, but you
also can get an Amazon gift card, Fire points, and Amazon coins based on our
promotions. In addition, comparing between Fire Phone and Apple iPhone 5s, we
discovered that the price of Fire Phone is less expensive than Apple’s iPhone 5s, and
Fire Phone’s quality is not worse than Apple’s. We can see the figure below.
Amazon Fire Phone
|
Apple iPhone 5s
|
|
Screen Size
|
4.7 inches
|
4 inches
|
Resolution
|
1280x720
|
1136x640
|
Battery Life
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Up to 22 hours talk time
|
Up to 10 hours talk time
|
Storage Space
|
32 & 64 GB
|
16, 32, & 64 GB
|
Camera
|
13 MP rear, 2.1 MP front
|
8 MP rear, 1.2 MP front
|
Price
|
$199.99 (32GB)
$299.99 (64GB)
|
$199.99 (16GB)
$299.99 (32GB)
$399.99 (64GB)
|
You can see two-year contract of Fire Phone, which is $199.99
with 32 GB. However, Apple’s two-year contract is $199.99 with 16 GB. In addition,
we have an advanced camera, a long battery life, high resolution, and impressive
features. Customers, who buy Fire Phone, can get more benefits, so promotions
and features are our strategies to attract people to buy our product. Does that
make you want to buy a Fire Phone?
It sounds like Amazon Fire Phone is worth looking into. My contract with AT&T expires in September. I plan to purchase a new phone. Do I need to wait until September or can I purchase an Amazon Fire Phone now with my AT&T plan? I also want to know, can I transfer my music from itunes to an Amazon Fire Phone without an additional charge?
ReplyDeleteI know our marketing plan makes you want to buy a Fire Phone, but I think you can wait until September to see which one is better. If you really want to buy Fire Phone, you can check out the link below, and it shows you how to transfer the contacts, pictures, videos, e-mail, calendar, and music to Fire Phone. https://www.amazon.com/gp/help/customer/display.html?nodeId=201562120&ref=ods_fp_migrate_iphone
DeleteHi James,
DeleteI believe AT&T allows you to do an upgrade 18 months after your initial contract (based on my experience). So you might be eligible for an upgrade already. Thank you for showing interest on the Fire phone :) Amazon just released the phone last week! Feel free to read the reviews on their website to see if it's the right phone for you. Thanks for the link, Jenny! That was helpful :)
Hi Jenny,
DeleteI checked the link and it basically instructs on how to put iTunes music into the cloud. I did not see a way to just directly transfer it form my iPhone to the Fire Phone but thank you for the link that had other valuable information.
Hi Rheana,
Yes, you are correct that At &T will allow me to upgrade now. I will look into the phone after I return from vacation. I appreciate the information posted thus far. I also really like the commercial they have been showing on the local stations for the Fire Phone with the two young kids that know more about it than their moms.
New iphone6 will come soon. I' ve heard the new iphone's screen size will be 4.7 inch. Do you think it is a big threat to your product sales?
ReplyDeleteHi Jingxian,
DeleteYes, I think iPhone 6 is a threat to our product sales because this is the first smartphone designed by Amazon and we acknowledge that there's an intense competition out there against Apple and Samsung. But our marketing group is optimistic about the Fire phone. Our main focus is not so much to make huge profit but to launch an innovative product that has new features such as Dynamic Perspective, Firefly technology, and free Prime-membership that could be useful to college students like us.
Wow! I think the promotion ideas are very innovative and attractive. The customization to each customer seems like a cool addition to the phone. It definitely makes me more interested in the Amazon Fire Phone!
ReplyDeleteInterning, the promotion is very tempting. My contract ends in 2 months and i was trying to get a new phone, but new iPhone is coming out in september. do you think Amazon fire can keep up with iPhone 6?
ReplyDeleteI think the battery life is what would sell me on this product. My phone does last a long time, but the fact that this new phone has a large battery life is intriguing. Also, I love when phone's have crystal clear pictures, its really neat.
ReplyDeleteMy boyfriend saw the commercial on this phone a few days ago and actually said he might want it. He's not a big fan of Apple since it's too mainstream. I think the fact that this phone is different will reel in customers + the battery life (that's what I look most for in a phone). I still wouldn't consider this phone though, because I like using things that I'm already used to.
ReplyDeleteThe promotion idea looks like so attractive. For smartphone marketing share, Apple and Sumsung take large percentage. So, how do you think the fire phone will beat them and get more loyal users?
ReplyDeleteThe phone specification don't look to bad and with the additional promotions its starting to look like a decent phone, but i really wont know until I'm able to to test one out for myself. After all plenty of thing look good on paper until you get the full hands on experience.
ReplyDeleteThese promotion ideas are really attractive, and I think they are something you must have in order to compete with Apple and Samsung since these two company have already built up a huge fan base. Also, those new features of fire phone are really necessary to have in order to keep your product competitive.
ReplyDeleteNice promotions up there, it looks really attractive to me. But I still want to wait till the iphone6 come out.
ReplyDeleteWith long battery life, high resolution, soft price, and especially large screen size, I think your Amazon Fire phone will appeals smartphone customers.
ReplyDelete