From the previous post, we said you never know until
you try the Fire Phone, but how will we get customers to buy it?
We are going to promote the Fire Phone by:
- Free Prime membership for
1 year (or for Prime members, they get additional 1 year of Prime membership at
no additional cost)
- Customization -
engravings (names, simple message, logos, etc.)
- The first 10,000
customers will receive a $50 Amazon gift card!!
- Fire points - earn up
to 5% off your purchases from Fire Phone
- Amazon coins - For a
limited time (a $10 value) for apps, games, and in-app purchases.
- Advertisement -
magazines, flyers, TV commercials, in store advertising light box, Facebook,
Twitter, newspapers, posters
Not only can you get a year of free Prime membership, but you
also can get an Amazon gift card, Fire points, and Amazon coins based on our
promotions. In addition, comparing between Fire Phone and Apple iPhone 5s, we
discovered that the price of Fire Phone is less expensive than Apple’s iPhone 5s, and
Fire Phone’s quality is not worse than Apple’s. We can see the figure below.
|
Amazon Fire Phone
|
Apple iPhone 5s
|
Screen Size
|
4.7 inches
|
4 inches
|
Resolution
|
1280x720
|
1136x640
|
Battery Life
|
Up to 22 hours talk time
|
Up to 10 hours talk time
|
Storage Space
|
32 & 64 GB
|
16, 32, & 64 GB
|
Camera
|
13 MP rear, 2.1 MP front
|
8 MP rear, 1.2 MP front
|
Price
|
$199.99 (32GB)
$299.99 (64GB)
|
$199.99 (16GB)
$299.99 (32GB)
$399.99 (64GB)
|
You can see two-year contract of Fire Phone, which is $199.99
with 32 GB. However, Apple’s two-year contract is $199.99 with 16 GB. In addition,
we have an advanced camera, a long battery life, high resolution, and impressive
features. Customers, who buy Fire Phone, can get more benefits, so promotions
and features are our strategies to attract people to buy our product. Does that
make you want to buy a Fire Phone?
